Table of contents
Welcome one and all
Staying ahead of the competition isn’t just a goal—it’s a necessity. That’s why we’re excited to introduce Shred [the competition], your ultimate guide to SEO, digital marketing, and AI tips, trends, and tools to dominate the digital space.
This blog is more than just a collection of posts. It’s part of our agency's vision for empowering businesses to thrive in 2025 and beyond. Whether you’re a small business owner, a marketing pro, or just curious about SEO and AI innovations, you’re in the right place.
Why Shred [the competition]?
At The Holdings Co., we understand that effective SEO isn’t just about ranking higher—it’s about driving meaningful results. Shred [the competition] was created to:
Educate: Simplify complex topics like technical SEO, link building, and AI integration.
Inspire: Share success stories and case studies from businesses like yours.
Empower: Provide actionable tips you can implement today to see real results.
What you’ll find here
We’re packing Shred [the competition] with content designed to inform and engage. Here’s what you can expect.
Actionable SEO tips
Stay updated with bite-sized strategies to boost search engine rankings, from on-page optimization to mastering Google Analytics.
Emerging Trends
Voice search optimization. AI-powered marketing tools. Mobile-first indexing. These are just a few topics we’ll explore in this guide to SEO to keep you ahead of the curve.
Expert advice and case studies
Learn from real-world examples of businesses that supercharged their online presence through effective SEO and marketing strategies.
Content for every skill level
Whether you’re a beginner or an experienced marketer, we’ve covered you.
SEO trends to watch in 2025
Here’s a sneak peek at some of the trends we’ll dive into this year:
Trend | Why it matters |
Voice Search Optimization | Voice searches are expected to dominate this year |
AI in marketing | AI tools improve efficiency and deliver smarter insights |
Mobile-first indexing | Google prioritizes mobile-friendly sites for rankings |
User experience (UX) | A seamless UX directly impacts search visibility |
A note from the editor
Starting Shred [the competition] has been a dream of ours. For years, we’ve wanted a platform to share what we see as the future guide to SEO, digital marketing, and AI innovation. Now, it’s here.
We aim to combine professionalism with fun, making these topics approachable and engaging. We’re thrilled to have you along for the journey and hope you’ll subscribe to our upcoming regular updates.
Why The Holdings Co.?
I was living in Miami in the first part of 2018. One morning, I was reading an article about Miami Dolphins owner Stephen Ross and his Related Companies. I was living in one of his company’s buildings at the time. I went to the gym that morning and saw a gentleman who looked like Mr. Ross. I told him the same, to which he smiled and said, “That’s because I am.”
Mr. Ross and I had a pleasant conversation that I will never forget. Not long after, taking after the name “Related Companies,” our simple “The Holdings Co.” was born (based on the eventual hope we’d be a global company, too).
Funny how things happen, right?
Let’s Shred the competition together
We’re just getting started, and there’s so much to explore. Subscribe to our blog for weekly updates, follow us on social media, and share your thoughts in the comments.
Together, we’ll navigate all things SEO, digital marketing, and even some AI—and shred the competition.
Be sure to subscribe for exclusive content
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